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Тема: Гендерный аспект невербальных средств коммуникации

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                                                 Contents:

     

    Introduction

    Chapter 1.  Common features of nonverbal means of communication

    1.1. Notion of non-verbal means of communication

    1.2. Classification of non-verbal means of communication

    Chapter 2. Characteristic of modern non-verbal communnication (gender aspect)

    2.1. Notion of gender aspect

    2.2. Masculinities

    2.3. Feminineties

    Chapter 3. The non-verbal means of communication in business contacts

    3.1. Nonverbal communication in the business contacts

    3.2. Extralingustic factors of nonverbal communication in the business contacts

    Chapter 4. The use of non-verbal means of communication by both genders during job interview

    4.1. The description of the experiment

     4.2. The data of observation

    4.3. The results of observation

    Conclusion

    Bibliography

     

     

     

     

     

     

     


                                               Introduction

     

     The actuality of this work can be seen in the fact of a growing number of works, researchings that are devoted to bridging the gap not only between different cultures but men and women as well.

    It is considered that women have a better sence of deciphering non-verbal signals, noting details that men might not observe. Besides, there is a great gap between men and women in their communication and very often misunderstanding and misinterpretation can ruin the act of interaction.

    Men and women’s non-verbal behavior and body signs play a significant role in oral communication. Oscar Wilde wrote: “A man’s face is his autobiography; a woman’s face is her work of fiction”.  Life in modern postindustrial world has evidently changed the role of genders and their interaction.

    Although many books, works and articles are written to signify the advantages of gestures, their decodation, many people are unaware of the most non-verbal means and this very often leads to confrontation between them. Moreover the serious studying of non-verbal communication began only in 60-es of ХХ century. 

    During this period of globalization and integration, male and female functions and personal characteristics underwent cardinal developments. Gradually, woman’s social passiveness becomes history as well as her being dependent on a man.

    Here above, importance of studying and learning the gestures and the use of them is transparently imparted. New life terms, social conventions and roles have caused a drastic change of cultural and communicative traditions, as well as changes in structure and style of communication between both genders and sometimes even a conflict.

    Considering what has been mentioned above, we may draw the line stating that although non-verbal communication means have a great importance to a person in the nowadays world, the knowledge of it still needs to be specified and categorized in full. 

    Too many questions remain unanswered and aspects to be studied thoroughly. Almost all linguists are aware of gender linguistics but few people are aware of the non-verbal communication or non-verbal semiotics as a science discipline that studies a body placed in culture and society and body signs that form a body language. 

    In the given paper we’ll touch one of the most interesting and contradicting aspects – gender and age. It can be not so complicated to learn all the rules of non-verbal behavior in a professional sphere, business communication or certain social group.

    It also far more difficult to study the reasons of misunderstanding in interaction of both genders. Thus, if a representative of one gender is aware of the meaning of this or that gesture it might help him or her choose the correct way of behavior and therefore avoid misinterpretations and conflicts that happen so often in up to date world.

    In our research, we’ll define gender common stereotypes and disclose the sources of typical male and female means of non-verbal communication. Besides, with the help of a number of methods we will try to analyse and classify gestures that both genders use in business sphere.             

    Thus, the purpose of the given paper is specifying of the most important peculiarities of gender and age aspects of non-verbal communication.

    The object of the given research is to analyze masculine and feminine typical non-verbal behavior.    

    The subjects of the given research are the peculiarities of the masculine and feminine typical non-verbal behavior in the business communications.    

    Performance of the purpose of work assumes the decision of several tasks:

    1) To consider substantive provisions of the theory of nonverbal communication;

    2) To analyze masculine and feminine typical non-verbal behavior;

    3) To consider principles of gender aspect in the non-verbal communications;

    4) To define the main characteristics of nonverbal communication in business contacts;

    5) To consider gender aspect of non-verbal communication during business contacts.

    6) To determine the mens’ and womens’ particular types of non-verbal means of interaction in business communication.  

     The decision of the first three tasks will be carried out on the basis of already available works. The decision of the rest ones will be opened in the analytical chapter.

    The data of the job interviews was used as a material for research.  The correspondents will consist of 10 females and 10 males, applicants for a job.  Attention will be focused on the first two categories – proxemics and kinesics.

    In order to solve these tasks the author of the research has used

    - the methods of studying and analysis of theoretical literature and practical manuals on the problems of study the non-verbal communication;

    - the methods of observation, description.

     The general method that has been adopted to investigate material combines descriptive and comparative approaches.

    The research will be performed in four interrelated steps.

    1. Analysis of literature on the problem has logically been the first stage.

    2. After it, theoretical basis of the research has been compiled.

    3. Then the author has picked up examples of jesters during business communication.

    4. At last, generalisation of results of the research and drawing up final items will be performed in the conclusion.

    The theoretical base of the given Paper was composed of works of the following authors:

    - On the problems of the nonverbal communication - L. A. Malandro, L. Barker (1983); M.A. Barnett (1983); P. Bull (1987); M. Argyle (1988); C. Bullis, C. Horn (1995); D. Leathers (1997); M. L. Knapp, J. A. Hall (1997); U. Segerstrale,  P. Molnar (1997); J.Acker (1990); H. Aguinis, M. M. Simonsen, C. A. Pierce (1998); D.B. Givens (2000).

    - On the social psychology - S. M. Andersen, I. Reznik, L.M. Manzella (1996);  L.L. Carli, S.J. LaFleur, C.C. Loeber, F. Connell, R. Geiser (1995). 

    - On the sociology - S.L. Bem (1993);  R.W. Connell (1995).

    -  On the social linguistics - V. Manusov (1995); A. Pennycook (1985); U. Segerstrale, P. Molnar (1997); D. Tannen (1990).  

    The structure of the given bachelor Paper is as follows. It comprises three theoretical chapters and analytical (practical) part, the conclusion and bibliography. The total volume of the research is 57 pages.

     The practical significance of the research is in possible application of its results in   practice of professional communication.  It can be of an interest for people studying problems of the sociology and psychology. The results of the research can be taken into consideration by the students of the philology departments. As well they can be used as material for special courses on social linguistics.


     




                          Chapter I.  Common features of

                    non-verbal means of communication


       1.1. notion of non-verbal means of communication


    There is a great deal of books, works, essays etc. devoted to peoples’ interaction and communication where verbal activity definitely plays a very important role. With the help of many verbal means a person can express his thoughts and emotions, emphasize main ideas and create the exact atmosphere. But all this would be of no value and practically impossible to study without the means of non-verbal communication.

    With the help of facial gestures and gestures only many people can impart information and ones emotions and moods as well. It is worth mentioning a performance of the ballet dancers who would use only motions and gestures to provide the spectators with information, atmosphere, feelings and characters and not a sound uttered. 

    Only a century ago the body language meant a lot for people all over the world. There were no Television and films broadcasting any sound. Silent movies demanded any actor to be able to make people laugh and sympathize, cry and be afraid of using only non-verbal means.

    Modern society has a great deal of communication facilities such as telephone, pager, cell-phone, internet, telegraph and many others. Thus, gestures of different kinds are becoming to be less important, as well as studying the meaning of them.

    Although many books, works and articles are written to signify the advantages of gestures, their decodation, many people are unaware of the most non-verbal means and this very often leads to confrontation between them. Moreover the serious studying of non-verbal communication began only in 60-es of ХХ century. 


     

    7% of information is communicated though words

     
      Communication process is not limited to what we say with words. There are 3 elements of communication: (Table 1):

     38%

     


     

                 55%                                                


                                                             

    Thus, 93% of communication is non-verbal.

    Non-verbal communication is a silent infiltrator, having broad influence over our social environment. It provides us with a mode for conveying messages without the use of verbal language. It may enhance or detract from a verbal communication. It regulates relationships by affecting the likelihood of introduction and continued interaction. (Burgoon, 1978:89)

    We are able to infer emotion through nonverbal communication and influence other's perception of our competence, power and vulnerability. It also plays a role in the perception of the actual message we are trying to convey. It affects our lives in a myriad of ways from childhood throughout adulthood, and as long as we intend to communicate with others.

    There are scores of definitions that researchers and scolars use to define non-verbal communication. Non-verbal communication is usually understood as the process of sending and receiving wordless messages. Such messages can be communicated through gestures; body language or posture; facial expression and eye contact.

    The patterns of non-verbal communication that people use are defined by their culture, gender and social status.

    There are several types of Non-verbal communication: Kinesics, Proxemics, Chronemics, Oculesics, Haptics.

    Kinesics – movement of the body (head, arms, legs, etc.). For example, the gesture of slitting one’s throat in America means “I’ve had enough” or “I’m in trouble” in Swaziland means “I love you”.

    Proxemics – the use of interpersonal space. For example Greeks and South Americans find it comfortable to stand, sit or talk to people at a distance which seems to North Americans and some Europeans intolerably close. (Malandro, 1983:109)

    The closeness of Greeks and South Americans is unusual to Europeans and North Americans and it causes them to have the feelings of hostility, discomfort and intimidation.  However if Americans back away to their distance of comfort they’ll be perceived as cold, unfriendly and distrustful.

    Chronemics – the timing of verbal exchanges during conversation. Americans expect their partner to respond to their statement immediately. But, for example in eastern cultures, in Japan or China, they leave silence between each statement.

    For Americans this silence is unsettling and the person might seem shy, inattentive or nervous. In intercultural situation, it might be best for the visitor to tolerate the silence and wait for a response.

    Oculesics – eye-to-eye contact or avoidance. Eye contact is very important in communication. People use their eyes to show interest. It is considered impolite to fix one’s eyes on smb., but some eye-contact is necessary to show that your interest and attention.

    Haptics – is the tactile form of communication. Where, how and how often people can touch each other while having a conversation are culturally defined patterns. (Malandro, 1983:112)

    Italians and people in Latin America touch each other more often than Americans and the English. It also depends on the kind of communication situation one is in.

    For example, in Russia among close friends and the family touching is quite common, whereas at work it is not appropriate at all.

    According to such scolar as Ahmed A. Khan “non-verbal communication means communication which is independent of a formal language, communication whereby ideas and concepts can be expressed without the use of coherent labels.” (Khan, 2001: Access - www.strangehorozons.com)

    Professor G.E. Kreidlin in his book “Men and women in non-verbal communication” (2005) considered it as: “... a real and not an illusive contact between people”. In his another book “Non-verbal Semiotics” he states that: “non-verbal communication is one of the most important field of signs functioning and information, it plays a significant role in a man’s life”. (See www.strangehorozons.com)

    G.A. Miller gives the following definitions of it:”non-verbal communication consists of all the messages other than words that are used in communication. In oral communication, these symbolic messages are transferred by means of intonation, tone of voice, vocally produced noises, body posture, facial expressions or pauses.

    D. Leathers in his book “Successful Nonverbal Communication: Principles and Applications” (1997) defines non-verbal communication “as the process by which nonverbal behaviors are used, either singly or in combination with verbal behaviors, in the exchange and interpretation of messages within a given situation or context.” (Leathers, 1997:56)

    He views the communication as a type of some matrix and distincts between verbal and non-verbal behaviors that can be divided into vocal and non-vocal behaviors.

    Such researchers of non-verbal communication as M. Wiener, S. Devoe, and Geller J. view it as “the most basic form of communication”. According to their studies, non-verbal communication differs from verbal in fundamental ways – “it is less structured and thus it makes it more difficult to study”. And what is worth mentioning is that the researchers stated the main difference of non-verbal communication – “it differs in terms of intent and spontaneity”. (Knapp, Hall, 1997:48)

    Indeed when we say: “please open the door”, we have a conciuos purpose. We think about the message, if only for a moment. But when we communicate non-verbaly, we sometimes do so unconsciously. We do not mean to raise an eyebrow or blush. Those actions come naturally; without our consent, our emotions arewritten on our faces.

    The first scientific study of non-verbal communication was Charles Darwin’s book “The Expression of the Emotions in Man and Animals” (1872). He argued that all mammals show emotion reliably in their faces. Studies now range across a number of fields, including kinesics, linguistics, semiotics and social psychology. Proxemics refers to how people use and interpret space.

    While much nonverbal communication is based on arbitrary symbols which differ from culture to culture, a large proportion is also to some extent iconic and may be universally understood. Paul Ekman’s influential 1960s studies of facial expression determined that expressions of anger, disgust, fear, joy, sadness and surprise are universal. (Feldman, 1992:68)

     The complementing function of nonverbal communication includes nonverbal cues - such as tone of voice, facial expression, gestures, or distance between people - often serving to complement the verbal message and add to, clarify, or reinforce the meaning. The term "complement" indicates that the behavior alone would not communicate the intended message. "A complementing nonverbal message changes the meaning of the verbal message by adding additional insights or information". 

    Knowledge of the effects nonverbal communications introduce is needed, because our awareness may enhance favorable communication. Non-verbal cues may be unconsciously acted and reacted upon, regulating proximity, gestures, eye gaze and touch. Each component of nonverbal behavior affects our relationship and interpersonal environment in intricate ways. Nonverbal cues provide insight into affect states; influence another's perception of an individual's competence, persuasiveness, power, sincerity and vulnerability. In a new age where increasing population is decreasing personal space, it is imperative to understand cultural and personal communication differences and similarities.

    Thus, we assume that the most important field of science to be observed in order to specify the range of our research is kinesics.

    Kinesics – is understood as a central section of non-verbal semiotics science dealing with body language and its parts. It includes such studies as the study of gestures of hands, mimic gestures, head and leg gestures and postures. (Bull, 1987:109)

    All gestures play different part in communication. It mostly depends upon the situation of the interaction. Here are some of them given by professor Kreidlin:

    1. Gestures that repeat or duplicate the actual oral information.

    Ex. to point with the finger, eyes or head in the direction of somebody/something - such gestures very often accompany the pronouns: this, here, that, there etc.

    2. Some gestures and the kinesic conduct on the whole can contradict the speech act. Thus, a person having said that he is calm and moves disorderly, making everything impulsive as if contradicts himself. A smile can accompany not a kind speech, it conceals disappointment, concern. Besides it is a protection of ones inner world against troubles and miseries.

    3. Gestures that substitute the act of speech. An example for this is a nod as a way frequently used to express agreement; a gesture to put a finger against lips substitutes the expression of Hush! Quiet!

    4. Gestures can emphasize and reinforce some components of speech. This can be the gesture to stick two fingers up at someone.     Also the example of this is to count with fingers.

    5. Gestures that can supply the speech. Thus, the gesture to shake fist at somebody  is very often can be added to the actual communication

    6. Gestures that perform the role of an adjustment of verbal communication. These we may find when a person wants to cut the speaker short to dissagree or ask him a question. (Carli, 1995:1033)


     1.2. CLASSIFICATION OF NON-verbal means of communication

     

    Professor Kreidlin finds the following devision of kinemes: 

    a) Kinemes with their own lexical meaning that transfer some meaning without any verbal context;

    b) Accompanying and emphasizing some verbal piece of communication;

    c) Adjusting the communication process, i.e establishing, maintaining and finishing the act of communication. (Cit. on Feldman, 1992:23)

    Professor Kreidlin names the kinemes of the first group emblems. He considers them to be autonomous and “they can act isolately in the process of communication.

    Kreidlin divides emblems from the semantic point of view on two large subclasses – “communicative and symptomatic emblems”.

    Communicative emblems according to professor Kreidlin are the emblems that provide the communicator with information on purpose. The largest class of communicative gestures is neutral communicative gestures (“common gestures”). The other two subclasses of communicative gestures form

    -   indicatory

    -   and etiquette communicative gestures.

    The example of communicative gestures can be to bend ones head, to put a finger against one’s lips, to give a wink, to shake one’s head, to shake fist at, to turn away. Symptomatic gestures express the emotional state of the communicator.  These are the following gestures:  to bite one’s lips, to thrum, to stand up, to stamp etc.

    The second type of the gestures is called illustrative. Unlike Communicative gestures they cannot be used separately of the verbal context and cannot impart the meaning independently. The gestures are as follows:  to lower one’s eyelid while pronouncing the affirmative sentence, open hands upwards  indicating that the communicator is planning to change the subject of the conversation/ (Ex. “..And now...”)

    The third type of the gestures according to professor Kreidlin is controllers.  They can be presented either parallel withe speech itself or without it. An example of these can be a nod, to close and open one’s eyes periodically, to shake one’s head. (Hargie, Dickson, 2004:189)

    In his book “Men and Women in Nonverbal Communication” professor Kreidlin states that: “Gender differences are remarkable within the use of emblems of hands, legs and head in particular. Besides obvious contradictions in forms of realisation of one and the same gesture, there are discrepancies of some male and female forms of expression the same meaning of body language.

    For instance, expressing the embarrassment men very often rub their chin or nose and women rub their cheeks or the upper part of the breast.    

    Thus, most of the scientists insist that although non-verbal communication can stand alone, it frequently works with speech. “Our words carry part of the message, and non-verbal signals carry the rest”. 

    Experts in non-verbal communication suggest that it have six specific functions. Here we have the classification by Wiener M., Devoe S., and Geller J.:

    -   to provide information, either consciously or unconsciously;

    -   to regulate the flow of conversation;

    -   to express emotion

    -   to qualify, complement, contradict, or expand verbal message;

    -   to control or influence others;

    -   to facilitate specific tasks, such as teaching  a person to swing a golf club. (See Argyle, 1988:38)

    In works of Ahmed A.Khan we may find a similiar specification of functions of non-verbal communication. He covers it from the speaker’s point of view: “there are numerous functions of non-verbal behaviour – even if he or she is not aware of them. Human beings use non-verbal means to persuade or to control others, to clarify or embelish things, to stress, complement, regulate and repeat verbal expression. (Access – www.strangehorizons,com)

    They can also be used to sibstitute verbal expression, as this is the case with several body gestures.” He considers non-verbal communication to be emotionally expressive and “so any discourse appealing to the receiver’s emotions has a persuasive impact.” Khan dwells upon the idea that non-verbal behaviour “predates” verbal communication because “individuals, since birth, rely first on non-verbal means to express themselves.

    This innate character of non-verbal behaviour is important in communication...” The hearer obseves the body gestures and facial expressions of the speaker, even before a sentence is uttered, “trying to make sense of these symbolic messages”.

    Although many non-verbal means are innate and universal, (i.e. people in different cultures have a common understanding of these cues), the contribution of non-verbal communication to the total meaning of a discourse can be culturally determined and differ in different countries.

    Generations of ancient tribes made do with non-verbal means of communication to fulfill their requirements before they latched on to a language. Most scolars and researchers incline to oa opinion that whatever the means of non-verbal communication may be, it will have to be related with senses of the communicators for it is the senses wich receive information.

    In the view of the above given information there can be defined several means of non-verbal communication.

    1.Body posture

    Body posture is the bearing or the position of the speaker’s body. It is a more or less stable and thus not to be confused with body gestures which are movements. Body posture can be characteristic and assumed for a special purpose or it can correspond to the normal expectations in the context of a particular situation. A person can be lying down, seating or standing. Normally, these are not the elements of posture that convey messages. But when the speaker is slouched or erect, his or her legd crossed or arms folded, such postures convey a degree of formality or relaxation. They can transfer symbolic messages on the orator’s attitude orintention with regard to the message.

    2. Body gestures

    A body gesture is a movement made with a limb, especially the hands, to express, confirm, emphasize or back up the speaker’s attitude or intention. This non-verbal activity is regularly used in oral discourse. If a body act requires no verbal accompaniment, it is called an “emblem”. Examples are: hand signals such as waving good-bye, the ‘V’ for victory sign or the ‘high five’ signaling victory. While some emblems, for instance a clenched fist, have universal meaning and there are other that are “idiosyncratic or culturally conditioned”. The use of the zero shape made by the fingers, for example, does not mean the same in different cultures. Standing for “OK” in the UK, it may be a vulgar expression in South American cultures.

    Getures can be ambiguous or unambiguous. Point at water and then point to your mouth. This is an example of an unambiguous gesture – another person watching you is almost certain to understand that you want to drink water. There is hardly any chance of misinterpretation here. Body gestures are always perceived and interpreted together with facial expressions.

    3. Facial expressions and eye contact

    Facial expression or it can be called mimic is “expressive motions of facial muscles, an ability to state one’s thoughts and emotions”. Such a definition of this kind of gesture we may find in a book entitled “Body language” by Mironova T. Facial expression are dynamic features which communicate the speaker’s attitude, emotions, intentions and so on. The face is the primary source of emotions. During oral communication, facial expressions change continually and are constantly monitored and interpreted by the receiver. Examples are: a smile, a frown, raised eyebrow, yawn or sneer. (Hurgie, Dickson, 2004:35)

    According to the works “there is a natural facial expression and an artificial or immitative. The latter is frequently used by actors to import this or that feeling. If you observe a person’s facial gesture you can know his state of mind. It is quite obvious that if a man is frowning thereis a problem that troubles him. If a man is smiling than he is glad”. (Manusov, 1995:470)

    Eye movement is also a key part of facial behaviour because “the eyes are invariably involvedin facial displays. The different forms are observed to be cross-cultural. The frequency of eye contact may suggest either interest or boredom or may even betray dishonesty. The direct stare of the speaker can show candour or openness. Downward glances are generally assosiated with modesty; eyes rolled upwards are conveyed asa sign of fatigue.

    Researchers have discovered that certain facial areas reveal our emotional state better than others. For instans, the eyes tend to show hapiness or surprise; a smile, for one, can communicate friendliness or cooperation. As for the lower face, brow and forhead are known to reveal mostly anger.

    As for the spheres of non-verbal means disposal, that can be found important in any sort of occupation concerning communication. The most prominent example is given in the web-book by Debra L. Roter where the author shows the practical advantage of knowing the Body Language in a hospital.

    According to Debra L. Roter, “good communication can encourage patients to adhere to treatment recommendations, cope with the psychological ramifications of their illness, and have a better clinical outcome. Determine your need to improve your nonverbal signals and your need to improve your ability to interpret signals sent by your patients.

    Practice overcoming any bad habits, until you are confident that you are proficient in body language. It is important to remember that all nonverbal communication is interpreted, correctly or incorrectly.

    The best way to minimize misinterpretation is to match your nonverbal communication with the impression you want to make. If you are unsure of the nonverbal messages you are relaying to patients, videotape some of your consultations to see what messages you are unconsciously sending. Encourage your colleagues to do the same, and exchange comments. There is ample evidence that training in communication, including nonverbal behavior is effective. Your heightened awareness of the need to acknowledge patients' nonverbal behavior should enrich the relationships you have with your patients and the quality of healthcare you offer them. "(Hurgie, Dickson, 2004:65)


    Conclusions to the first chapter: Researching of humans’ behavior stated that verbal communication takes still only 7% and non-verbal communication – 55% of all everyday communication. Gestures are very important form the very beginning of a conversation to know if the person is interested or not, sincere or   pretender.

    Summing up the above definitions and classifications of non-verbal communication and its means, we may come to a conclusion that there is plenty of ways and methods to express and decode the information, idea, mood, emotions and even intentions of a person. But the implementation of such knowledge in real life could be placed in doubt. 

    In the whole, the gestures or kinemes can be subdivided to five subclasses:

    - hand gestures,

    - leg and head gestures,

    - facial expressions,

    - postures and manners.

    Experts of non-verbal communication suggest six specific functions of nonverbal patterns:

     1. Gestures that repeat or duplicate the actual oral information.

     2. Some gestures and the kinesics conduct on the whole can contradict the speech act.

    3. Gestures that substitute the act of speech. 

    4. Gestures can emphasize and reinforce some components of speech. 

    5. Gestures that can supply the speech. 

    6. Gestures that perform the role of an adjustment of verbal communication. 

     


    chapter II. Characteristic of modern non-VERBAL COMMUNNICATION (gender aspect)

     

                           2.1. notion of gender aspect             


    There is much discussion in the literature on the different uses or understandings of the terms 'sex' and 'gender'. Definitions are reworked and reconstructed as ideologies and theories change over time.

    The following definition is representative of the current literature: Whereas sex is generally the term used to indicate biological difference, gender is the term used to indicate psychological, social and cultural difference. (Claes, 1999:431)

     Gender is determined by social practice and social practice is historically located. As our understandings develop over time, research findings are interpreted differently depending on current ideologies, attitudes and viewpoints. Gender and sexual identities are constantly in a process of change in response to wider social and familial transformation. (David, 2001:121)

    Therefore femininity and masculinity should be seen as historically mutable (Claes, 1999:430). Postmodern authors warn that "to separate the two, regarding sex as reflecting natural anatomical differences and gender as a matter of cultural identity, is ultimately inadequate and overly simplistic" (Flax, cited in Fredrick & Atkinson, 1997: 40). The concepts of sex and gender are not fixed and static but always in process.

    One of the areas to which gender has been widely applied is language. Gender, language and the relation between them are all social constructs or practices, under constant development by a group of individuals united in a common activity, e.g. a family, a sports team, colleagues, etc.

    It is important to note that although many researchers have highlighted linguistic variations in male and female speech patterns (e.g. Tannen, 1990, 2001; Spender, 1980), differences in speech patterns may be attributable also to status, age, ethnicity, geographic location and education. (See Chapter 3)

    Both similarities and differences may be found between groups and within groups; the complexity means that overly simplistic gender attributions may be wide of the mark. Davis (cited in Claes, 1999) reminds us that generalizing about language use on the basis of socio-cultural constructs such as gender or ethnicity is problematic and can perpetuate a stereotype based on the assumption of group homogeneity. There are multiple interpretations of femininity and masculinity and behaviors can vary across time and context.

    For example, a woman in senior management may adopt a more masculine management style in order to 'fit in' with the dominant culture, sometimes becoming an 'honorary male' in the process. In addition, this co-option process may have its impact on men who may feel pressured to conform to the dominant image of an existing managerial model. Other women survive using their own communication styles in more female friendly sections of the organization, while there are others who continue to 'rock the boat' (Peters, 2001:134), eventually deciding to leave in search of a more supportive environment.

    There are currently two approaches to perceived gender differences in conversation styles: one stresses the dominance factor; the other, the cultural factor.

    The former focuses on the unequal distribution of power in society: men have more social power, which enables them to define and control situations. The latter stresses socialization: men and women learn different communication strategies and develop distinct conversational styles because they belong to different subcultures. (Canary, Emmers-Sommer & Faulkner, 1997:79) As with most debates, the boundaries are blurred, and issues of power and culture intersect.


    There are currently two approaches to perceived gender differences in conversation styles: one stresses the dominance factor; the other, the cultural factor. Many researchers and writers agree that masculinity and femininity are not opposites, but mutually overlapping constructs with multiple masculinities and multiple femininities.  

                                      2.2. masculinities


    In every known body language there exist typical masculine postures, hand and head gestures (which include facial and eye gestures). According to R.Connell  these are “to lean back on an easy chair, to scratch the back of the head, to rub hands, to slam fist on the table. Masculine gestures can also be the following emblem – to stroke beard or to rub one’s chin” He also specifies that it a true masculine gesture to platform one’s chin on one’s pal,  when a man is thinking; or pulls earlap, rubs forhead, cheeks or the backside of his neck. (Connell, 1995:30)   

    The most indicative masculine gestures we may find during flirtation. R.Connell emphasizes the following gestures: “If a man wears a tie, he would straighten it for sure. If he does not have any, he would produce many others instead. He would touch his cuff links, start smothing his collar, adjust the lappets, and shake the dust off his shoulder. He would tidy his hair or even take a brush and start combing his hair. All this proves the fact that a man wants to look more attractive.”

    Author considers that there are also certain aggressive masculine gestures during flirtation. Thus, showing the hands and hidding the thumbs behind the belt is an attempt to attract a woman’s attention towards his genitors. The same aim a man pursues subconsciously when he leans against the wall or sits with his legs wide. Men also tend to keep greater distances between themselves and others and exhibit weaker nonverbal communication skills than do women.

    A man expresses his interest towards a woman when he sets his leg forward, bents his body or gives a long intimate look. If his hands on his hips, therefore he wants to look broad and strong. 

    There are some other typical masculine gestures proffessor Kreidlin points out in behaviour of pupils. He concludes that using the following gestures boys express their strength, independance and adultry. They have their hands in pockets; raise their chins with a proud posture.

    They show their disregard and the absence of interest towards the girls by turning away or standing half-turn when the latter come up to them. On the other hand boys always address girls but very often in aggressive way.       

     D.Tannen defines five types of ducking that are characteristic of many cultures and nationalities during the greeting.

    a) a straight head;

    b)   a head bent forward;

    c) a head thrown back;

    d)   a head bent aside;

    e) Advanced chin. (Tannen, 1990:111)

    According to their research, men prefer the first and the last way.        

    It is typical of male behaviour to rub achin or nose to express the embarrassment; they accompany the phrase “Never!” with a shake of the head. Also we may find in his works such male gestures as kissing hands, hand push.

    Sometimes people from different cultures misread an intentional signal, and sometimes they overlook the signal entirely or assume that a meaningless gesture is significant.

    For example, an Arab man indicates a romantic interest in a woman by running a hand backward across his hair; most Americans would dismiss this gesture as meaningless. On the other hand, an Egyptian might mistakenly assume that a Westerner sitting with the sole of his her shoe showing is offering a grave insult.


    The most indicative masculine gestures we may find during flirtation.  There are five types of mascunalities characteristic of many cultures and nationalities during the greeting.

    f)   a straight head;

    g) a head bent forward;

    h) a head thrown back;

    i) a head bent aside;

    j) Advanced chin.

                        

                                            2.3. FEMININETIES


    Feminine style of kinetic behaviour, as well as masculine, reflects in special gestures, postures, gaits and manners. Females’ typical gestures are, for example, to do up hair, to bend one’s head a bit, to walk swinging the hips, to slap in the face, to clamp one’s knees, to swing one’s foot. (Fletcher, 1999:89)

     On his opinion the most typical combinations of feminine gestures can be seen in postures. “A woman’s posture has a definite frontal orientation towards the person whom she likes and side orientation towards the person whom she dislikes.  If she is interested in a person her hands are open and a bit detained from her body, there is a smile on her face. It is quite on the contrary when she dislikes the person – her hands are pressed against her body, no smile on the face.”

    Professor Kreidlin notices that it is a true feminine gesture to incline the head aside expressing her feeling towards the person she is sitting or standing with at the moment. In his books he emphasizes tempting feminine gestures and “push away” gestures. Thus, professor Kreidlin specifies such feminine “push away” gestures as – to yawn, to frown, to shake one’s head, to cross one’s arms. To make a man stop looking at her a woman often uses a gesture like to look closely at.  (Access - www.strangehorizons.com)

    But the most effective way, as explained by professor Kreidlin, is to use the combination of gestures. For instance, if a woman with her arms cross, turns away towards other people and crosses her legs, looks around the room or stares at the ceiling; frowns or gives the man a cold look this leaves no doubt about her intentions.      

    As outlined in some researches most of the motion with the help of the neck can be submitted as a feminine gesture. The statistics shows that women use such gestures several times more than men.

    In works we come across a great deal of feminine gestures directed towards the interaction between a woman and a man. She states that the number of gestures while flirting exceeds the one men have. Gestures very often are more sophisticated and subtle therefore it causes misunderstanding. Women as well as men use almost the same gestures to attract attention – they do up hair, put their thumbs behind the belt. But some gestures obtain another sense. Thus, they use the posture “hands on hips” to draw the attention to their slim body or suit.

    M. Argyle verifies several typical feminine gestures. Thus, to smooth one’s clothes is one of the gestures that women use to attract men’s attention. If a woman is interested in a man she will leer at him. There are such gestures as to stir one’s hair, to tidy one’s hair or to touch a necklace on one’s neck all these gestures are ponted to show a wrist. (Argyle, 1988:106)

    The author is sure that a bigger part to flirtation refers to leg gestures. To cross one’s legs slowly is directed to attract men’s attention, but clench one’s legs – usually used to estrange men.

    Allan Pease defines the following gestures that are typical for women only. He points out that a woman sets her legs wider if there is a man near her. While walking a woman uses such gesture as to shake her hips or to rouge.   He also states another feminine gesture – to rub one’s nose. The meaning of it is that she is telling lies at the moment or does not trust your words.

    L. Carli, S. LaFleur, C. Loeber, F. Connell,R. Geiser’s study of material from newsgroups and special interest groups revealed that women used more smiles than men. Unexpectedly this study found that challenges and flaming were more common in females than in males.


     Conclusions to the second chapter: There are currently two approaches to perceived gender differences in conversation styles: one stresses the dominance factor; the other, the cultural factor. Many researchers and writers agree that masculinity and femininity are not opposites, but mutually overlapping constructs with multiple masculinities and multiple femininities. 

    The most indicative masculine gestures we may find during flirtation.  There are five types of mascunalities characteristic of many cultures and nationalities during the greeting.

    k) a straight head;

    l) a head bent forward;

    m)  a head thrown back;

    n) a head bent aside;

    o)   Advanced chin.

    Feminine style of kinetic behavior, as well as masculine, reflects in special gestures, postures, gaits and manners.

    Females’ typical gestures are:

    a) to do up hair,

    b) to bend one’s head a bit,

    c) to walk swinging the hips,

    d) to slap in the face,

    e) to clamp one’s knees,

    f) to swing one’s foot.

     


    Chapter Iii. The non-verbal means of communication              in the business contacts

     

          3.1. nonverbal communication in the business contacts

    The study of the non-verbal communication is very essential applying to business activities. For one thing, it helps establish credibility and leadership potential. If you can learn to manage the impression you create with your body language, facial characteristics, voice, and appearance, you can do a great deal to communicate that you are competent, trustworthy, and dynamic.

    For example, Wal-Mart founder Sam Walton has developed a homespun style that puts people at ease, thereby help­ing them to be more receptive, perhaps even more open.

    Furthermore, if you can learn to read other people's non-verbal messages, you will be able to interpret their underlying attitudes and intentions more accurately. When dealing with co-workers, customers, and clients, watch care­fully for small signs that reveal how the conversation is going. If you aren't having the effect you want, check your words; then, if your words are all right, try to be aware of the non-verbal meanings you are transmitting. At the same time, stay tuned to the non-verbal signals that the other person is sending.

    It is very often of great importance to interpret Body Language correctly especially the gestures of other cultures. Not less important to avoid those non-verbal signals of your own that may offend your business partner for one and the same gesture could have absolutely opposite meanings.

    S. Gherardi states that: “Misinterpretation of non-verbal behavior is the pettiest source of disagreement between people that could be avoided. For instance, not many Americans do know that the Chinese dislike touchings and tappings upon the shoulder or even hand-shaking.” (Gherardi, 2001: 250 - Accessed 1 February 2008: www.//global.umi.com)

    Business communication can be unsuccessful in case if one of the communicators fails to notice the non-verbal signals the other one uses or may consider them of no importance. Thus, a person may rub his head in order to think and the other one can think it is a common physical gesture. And vice versa – typical physiological gesture (a yawn) could be misinterpreted as a conscious non-verbal signal (the absence of interest). (Acker, 1990:155)

    Although you can express many things non-verbally, there are limits to what you can communicate without the help of language. When we transmit the message in spoken or written form, hoping that someone will hear or read what we have to say.

    Table 2 shows how much time business people devote to the various types of verbal communication. They use speaking and writing to send messages; they use listening and read­ing to receive them.


    Table 2. Forms of Business Communication



            

    When we deal with sending business messages, speaking is more common than writing. Giving instructions, conducting interviews, working in small groups, attending meetings, and making speeches are all important activities. Even though writing may be less common, it is important too. When you want to send a complex message of lasting significance, you will probably want to put it in writing.

    In the whole, people in business spend more time obtaining information than transmitting it, so to do their jobs effec­tively; they need good listening and reading skills.


    It is necessary to admit that non-verbal communication in business contacts is restricted by verbal means of contacts. Gestures just help to clarify confusing messages.

    Among the skills necessary for successful business communication you need to learn are the following:

    1. Showing respect. Learn the ways in which respect is communicated - through gestures, eye contact, and so on - in various cultures.

    2.  Tolerating ambiguity. Learn to control your frustration gestures when placed in an unfamiliar or confusing situation.

    3. Looking beyond the superficial. Don't be distracted by such things as dress, appearance, or environmental discomforts.

    4.  Sending clear messages. Make your verbal and non-verbal messages con­sistent.

     


    3.2. extralingustic factors of nonverbal communication in the business contacts


    Language (verbal, non-verbal, visual and etc.) is something that enables people to communicate, but also is something that is handed down culturally as a living and dominant embodiment of a culture.  

    It carries in it the history, the ideas, the images, the traditions and passions of a group of people. Hence non-verbal language is closely linked to human thought and experience.

    As a result of living in different societies, environments, and climates, people develop special needs, acquire habits and customs peculiar to themselves, and have experiences (and since words are the names we give to our experiences, we have language differences, too) which, in general, result in particular patterns and methods and forms of expression and relating (communicating) with one another. Many examples of this could be given.

    People in a warm, tropical climate, for example, live quite differently from people in a northern urban area of Europe.

    We need to know about people and their background if we are to understand their communications. This has important implications for when you may find yourself doing business in a foreign country. It is important that you become acquainted with the local culture and be prepared to follow its rules while you are doing business there.

    For example, in some Latin American countries, men stand quite close together when talking - much closer than we stand in many western countries. If you, as a Western business executive, were to find yourself in this situation, find the closeness uncomfortable, and back away, you would very likely offend your Latin American business friend.

    Your action would probably create a communication barrier because you would appear "cold and stand-offish" to your Latin American counterpart.

    Business people do things differently. People communicate in terms of their own experiences.  The situation may appear unusual to your frame of reference because it is not within the range of your experience; the situation may be perfectly "normal" to everyone else.

    It is small wonder that we seem always to be surrounded by wars and rumours of wars. In addition to the barriers of human behaviour and language, our communication attempts also are complicated by cultural barriers (which actually are linked with language).

    Many cultural differences take the form of nonverbal communications. The nonverbal area is relatively new and still is being studied and developed; however, most of us have had enough experience to be aware of its existence and importance.

    One must be careful to keep this area in perspective and to consider nonverbal elements as only a part of the total communication effort - while the nonverbal may be important, it is not always the whole story. If a person frowns while listening to you speak, it may indicate doubt or disagreement; on the other hand, the person may have a headache or the light may be bothersome. It is important for you to remain alert to nonverbal signals, but it is also essential that you decode them accurately.

    Gestures can be either ambiguous or unambiguous. Point at water and then point to your mouth. This is an example of an unambiguous gesture. Another person watching you is almost certain to understand that you want to drink water. There is hardly any chance of misinterpretation here.

    In our everyday life, we frequently use a combination of words, gestures, and facial expressions to express our full meaning. Calling someone an "idiot" with an accompanying smile is different from saying it without a smile.

    In addition, gestures often have different meanings in different circumstances, depending upon various factors:

    - cultural,

    - geographical,

    - social, etc. (Segerstrale, 1997:80)

    For instance, if you nod by moving your head up and down, in India it means a concurrence, a "yes," whereas the same gesture in, say, Kuwait would mean the exact opposite, a dissent, a "no."

    In the Indian sub-continent, a woman sometimes uses the gesture of touching her forefinger to her nose to express astonishment. In the Middle East, the same gesture stands for "at your service," and can be employed by either sex, but is used predominantly by men. In Iran the gesture that stands for "at your service" is to put the palm of one's right hand over one's right eye.

    So differences in body language are a major source of misunderstanding. We may also make the mistake of assuming that a non-American who speaks English has mastered the body language of our culture as well.

    It therefore pays to learn some basic differ­ences in the ways people supplement their words with body movement. Take the signal for no.

    For instance,

    - North Americans shake their heads back and forth;

    - the Japanese move their right hands;

    - Sicilians raise their chins. (Pennycook, 1985:280)

    We must underline the great meaning of taking eye con­tact. North Americans read each other through eye contact. They may assume that a person who won't meet our gaze is evasive and dishonest.

     But in many parts of Latin America, keeping your eyes lowered is a sign of respect. It's also a sign of respect among many black Americans, which some schoolteachers have failed to learn. When they scold their black students, saying "Look at me when I'm talking to you," they only create confusion for the children.

    What is polite in one country may be considered rude in another. But there are also certain patterns common with many different cultures. (See Figure 1)

    Figure 1. Examples of common gestures which have different functions and meanings in different cultures.

     


    Nonverbal and verbal communication are normally inseparable, which, for example, is why it may seem so difficult to use the telephone in a foreign language. It needs to be taught and practiced situationally, in the right contexts, and with plenty of cultural input and awareness.

    In Arab countries, for example, it is impolite to take gifts to a man's wife but acceptable to take gifts to his children.

    In Germany, giving a woman a red rose is consid­ered a romantic invitation, inappropriate if you are trying to establish a busi­ness relationship with her.

    In India, you might be invited to visit someone's home "any time." Being reluctant to make an unexpected visit, you might wait to get a more definite invitation. But your failure to take the Indian literally is an insult, a sign that you do not care to develop the friendship.

    Wherever you are, you should not look out of place. It is necessary to wear something you look natural in, something you know how to wear and something that fits in with your surroundings.

    For example, a woman dressed in a tailored suit, even with high heels and flowery blouse, looks startlingly masculine in a country full of diaphanous saris. More appropriate attire might be a silky, loose-fitting dress in a bright color. With few exceptions, the general rule for business is that you should be very buttoned up: conser­vative suit and tie for men, dress or skirt-suit for women.

    The different cultures an individual is involved with influence each other. When for instance a person is both a Dutchman and a rock singer, his Dutchness (language, ethics, etc) will affect his execution of his job as a singer within rock-culture and vice versa. (Brennan, 1999:13)


    Conclusions to the third chapter: Nonverbal communication in business contacts is restricted by verbal means of contacts. Gestures just help to clarify confusing messages.

    Among the skills necessary for successful business communication you need to learn are the following:

    1. Showing respect. Learn the ways in which respect is communicated - through gestures, eye contact, and so on - in various cultures.

    2.  Tolerating ambiguity. Learn to control your frustration gestures when placed in an unfamiliar or confusing situation.

    3. Looking beyond the superficial. Don't be distracted by such things as dress, appearance, or environmental discomforts.

    4.  Sending clear messages. Make your verbal and non-verbal messages con­sistent.

    The ways of non-verbal communication differ from culture to culture. We should be aware of those differences in order not to be misunderstood and to properly understand other people.

    It’s impossible to find pure forms of business communication. A culture has to be completely isolated and sheltered from external influences, to be able to exist in a pure form. But also within a specific culture we would find differentiation through, for example, gender, class and age.

    Because of these characteristics, non-verbal business communication has to be defined as ‘hybrid’.

     




    Chapter IV. The use of non-verbal means of communication by both genders during job interview

                     4.1. The description of the experiment

     The general method. The most appropriate methology of this research was focused observation schedule with which I made a qualitative analysis based on gender and the non-verbal communication patterns observed.

    2 hours long the job interview of applicants at the company “Baltic” were attended. The correspondents consisted of 10 females and 10 males. The data were analyzed according to the aforementioned nonverbal communication categories: proxemics, kinesics, haptics and artifactual communication.

    However, due to time constricts attention has been focused on the first two categories – proxemics and kinesics.

    It is estimated that less than 10 % of interpersonal communication during the interview involved words, the remainder being made up of voice tone, sounds and a variety of devices such as kinetics (movement), haptics (touch), oculesics (eye-contact), proxemics (space) and chronomics (time) as well as posture, sound symbols and silence, which either replace or accompany words. (See Table 3)   

    Table 3. The subjects of analysis

    Kinesics

    body motions (blushes, shrugs, eye movement, foot-tapping, drumming fingers)

    Proxemics

    spatial separation (in relation both the social and physical environment)

    Haptics

    touch

    Oculesics

    eye contact

    Chronemics

    use of time, waiting, pausing

    Olfactics

    smell

    Vocalics

    tone of voice, timbre, volume, speed

    Sound Symbols

    grunting, mmm, er, ah, uh-huh, mumbling,

    Silence

    absence of sound (muteness, stillness, secrecy)

    Adornment

    clothing, jewellery, hairstyle

    Posture

    position of the body (characteristic or assumed)

    Expression

    frowns, grimaces, smirks, smiles, pouting

     

    The following reactions of correspondents were observed: Table 4.

    Form

    Main Function (in some cultures)

    Nod (Yes)

    Repeating

    Shrug (I don’t know)

    Substituting

    Scratch head, quizzical look

    Complementing

    Tone of voice, pointing

    Accenting

    Hand raised

    Regulating, turn taking

    Head shake

    Contradicting

    Eye movements

    Deceiving

    Staring/Looking down or away

    Dominating/Submitting

    Raised fist

    Aggression

    Hand-shake

    Socialising

    Touching, kissing

    Arousal

    Over-adornment

    Boasting


    There were found five types of mascunalities during the interviews:

    a)  straight head;

    b) head bent forward;

    c) head thrown back;

    d) head bent aside;

    e) advanced chin.

    There were found six types of femininities during the interviews:

     a) to do up hair,

    b) to bend one’s head a bit,

    c) to walk swinging the hips,

    d) to slap in the face,

    e) to clamp one’s knees,

    f) to swing one’s foot.


            

                        4.2. The data of observation


    The job interviews of 22 respondents have demonstrated the certain differences in the nonverbal communication patterns of female and males. (See Table 5)

     

    Table 5. Nonverbal patterns essential for males and females (of total quantity 10 – men and 10 women).

    Types of nonverbal patterns

     Versions

    of nonverbal typology

    Males before 35 years

    Males after 35 years

    Females before 35 years

    Females after

    35 years

    Kinesics

    body motions (blushes, shrugs, eye movement, foot-tapping, drumming fingers)

    5

    5

    5

    5

    Proxemics

    spatial separation (in relation both the social and physical environment)

    5

    5

    3

    4

    Haptics

    touch

    2

    1

    7

    3

    Oculesics

    eye contact

    5

    5

    5

    5

    Chronemics

    use of time, waiting, pausing

    4

    6

    3

    4

    Olfactics

    smell

    4

    6

    5

    5

    Vocalics

    tone of voice, timbre, volume, speed

    5

    5

    3

    5

    Sound Symbols

    grunting, mmm, er, ah, uh-huh, mumbling,

    7

    3

    3

    4

    Silence

    absence of sound (muteness, stillness, secrecy)

    2

    1

    1

    2

    Adornment

    clothing, jewellery, hairstyle

    4

    3

    6

    4

    Posture

    position of the body (characteristic or assumed)

    4

    4

    5

    5

    Expression

    frowns, grimaces, smirks, smiles, pouting

    7

    3

    7

    3


    Men and women tended to follow most patterns in the area of kinesics reported in the literature review in the second Chapter. (See Table 5)

    Table 6. Patterns in the area of kinesics demonstrated during the interview. Gender aspect.

    FORM

    MAIN FUNCTIONS (in some cultures)

    MALES

    FEMALES

    Nod (Yes)

    Repeating

    10

    10

    Shrug (I don’t know)

    Substituting

    7

    8

    Scratch head, quizzical look

    Complementing

    9

    1

    Tone of voice, pointing

    Accenting

    6

    9

    Hand raised

    Regulating, turn taking

    8

    5

    Head shake

    Contradicting

    9

    9

    Eye movements

    Deceiving

    8

    10

    Staring/Looking down or away

    Dominating/Submitting

    9

    9

    Raised fist

    Aggression

    6

    3

    Hand-shake

    Socialising

    10

    8

    Touching

    Arousal

    2

    7

    Over-adornment

    Boasting

    7

    7

     

    The statistics shows that women use such gestures several times more than men.

    Table 7. Patterns in the area of kinesics demonstrated during the interview. Age aspect.


    FORM

    MAIN FUNCTIONS (in some cultures)

    Males before 35 years

    Males after 35 years

    Females before 35 years

    Females after

    35 years

    Nod (Yes)

    Repeating

    7

    3

    8

    2

    Shrug (I don’t know)

    Substituting

    4

    3

    4

    4

    Scratch head, quizzical look

    Complementing

    7

    2

    1

    0

    Tone of voice, pointing

    Accenting

    3

    3

    6

    3

    Hand raised

    Regulating, turn taking

    4

    4

    2

    3

    Head shake

    Contradicting

    6

    3

    6

    3

    Eye movements

    Deceiving

    4

    4

    5

    5

    Staring/Looking down or away

    Dominating/Submitting

    5

    4

    5

    4

    Raised fist

    Aggression

    5

    2

    3

    3

    Hand-shake

    Socialising

    5

    5

    2

    6

    Touching

    Arousal

    2

    0

    5

    2

    Over-adornment

    Boasting

    5

    2

    5

    2


    It was found that as age increases the coding proficiency increases for postures and gestures. The older correspondents are more proficient at coding gestures, but not postures or facial expressions.

                                       


                          4.3. The results of observation


    According to the Tables 5-7, the data analysis allowed carrying out comparing gender and age as variables, showing the following noticeable differences in nonverbal communication:

    1. It was found as age increases the coding proficiency increases for postures and gestures, but not facial expressions.

    2. There have been contradictory results showing older correspondents are more proficient at coding gestures, but not postures or facial expressions.

                                              Female indicators

    1. It has been consistently found, however, that adult women are better than men at coding and using nonverbal communication.

    2. Research indicates a woman's superior ability in demonstrating of a variety of nonverbal cues regardless of the age or sex of the sender.

    3. Women were more accurate with visual communication. (See Table 5)

     4. Women using a task style were considered less likeable and therefore less persuasive than men.

     Note. It was caused by a causal factor of fostered in women and care giving is their expected gender role rather than men.  The greater interpersonal sensitivity may be due to disadvantaged status. The disadvantage creates a greater motive for women to accurately interpret nonverbal cues.

    Women's nonverbal communication ability may be based on interpersonal cognitive complexity rather than status or value placed on learned nurturance. It was evidently caused by women's lower status which may negatively influence perceptions of power and therefore hinder credibility and persuasiveness.

                                             Male indicators

    1. Men were more accurate with vocal communication. (See Table 5)

    2. It was found the task style used by the sender and the perceived competence, were better predictors of persuasiveness than the sender's gender.

    3. Likableness along with competence was not good predictors for men's persuasive ability.

    Note. If there were high motivation for the receiver to use the message properly, then they would be more likely to attend to all communication cues, verbal and nonverbal.

    Nonverbal communication during the interviews was formatted with the extralinguistic factors. (See Figure 2)


            Figure 2. Body Concept and Techniques

     




















                                       The resume of analysis

    1. Differences in gender have affected the types of persuasive styles.

    2. Modes of nonverbal communication needed to increase perception of power and influence.

    3. In sum this research project has found the evidence that even nonverbal communication patterns reflect gender differences.

    4. Males or females with higher cognitive complexity showed greater decoding ability.

    5. It was found that nervous facial expressions and indirect eye contact hindered perceptions of power and credibility both with men and women.


     Conclusions to the fourth chapter: The analytical part of research was aimed at analysis of the masculine and feminine typical non-verbal behaviors.

    There were found five types of mascunalities during the interviews:

    a)  straight head;

    b) head bent forward;

    c) head thrown back;

    d) head bent aside;

    e) advanced chin.

    There were found six types of femininities during the interviews:

     a) to do up hair,

    b) to bend one’s head a bit,

    c) to walk swinging the hips,

    d) to slap in the face,

    e) to clamp one’s knees,

    f) to swing one’s foot.

    It was found that as age increases the coding proficiency increases for postures and gestures. The older correspondents are more proficient at coding gestures, but not postures or facial expressions. 

    The following resumes of carried work can be formulated:

    1. Differences in gender have affected the types of persuasive styles.

    2. Modes of nonverbal communication needed to increase perception of power and influence.

    3. In sum this research project has found the evidence that even nonverbal communication patterns reflect gender differences.

    4. Males or females with higher cognitive complexity showed greater decoding ability.

    5. It was found that nervous facial expressions and indirect eye contact hindered perceptions of power and credibility both with men and women.

























                                              Conclusion


    The mirroring of other people's body language is advocated in such fields as neuro-linguistic programming, so it seems that our intercultural effectiveness is likely to be enhanced if can at least go some way towards acting like our counterparts.

    Researching of humans’ behavior stated that verbal communication takes still only 7% and non-verbal communication – 55% of all everyday communication. Gestures are very important form the very beginning of a conversation to know if the person is interested or not, sincere or   pretender. (See Table 1)

    There are 3 elements of communication: (Table 1):

     38%

     


     

                 55%                                                



    Performance of the purpose of work assumed the decision of several tasks:

    A. The substantive provisions of the theory of nonverbal communication were considered.

    The theoretical part of research has shown the following:

    1) There is plenty of ways and methods to express and decode the information, idea, mood, emotions and even intentions of a person. 

    2) In the whole, the gestures or kinemes can be subdivided to five subclasses:

    - hand gestures,

    - leg and head gestures,

    - facial expressions,

    - postures and manners.

    3) Experts of non-verbal communication suggest six specific functions of nonverbal patterns:

     1. Gestures that repeat or duplicate the actual oral information.

     2. Some gestures and the kinesics conduct on the whole can contradict the speech act.

    3. Gestures that substitute the act of speech. 

    4. Gestures can emphasize and reinforce some components of speech. 

    5. Gestures that can supply the speech. 

    6. Gestures that perform the role of an adjustment of verbal communication. 

    4) Communications in international business more than 90% of the social content of a message is contained in non-verbal cues. 

     5) The sending and receipt of non-verbal messages takes place on a subliminal level and this makes it a much more difficult aspect of international business communications to master. A person can prepare his speech, find the necessary argumentation, but if he ignores his partner’s and his own gestures, the negotiations will not give immediate results or even worse might be deadlock.

    6) The ways of non-verbal communication differ from culture to culture. We should be aware of those differences in order not to be misunderstood and to properly understand other people.

     7) But also within a specific culture we would find differentiation through, for example, gender, class and age. Because of these characteristics, non-verbal communication has to be defined as ‘hybrid’.

    8) There are currently two approaches to perceived gender differences in conversation styles:

    - one stresses the dominance factor;

    - the other, the cultural-experiencel factor. (See Figure 2)

    We see the nonverbal communication during the interviews as formatted with the extralinguistic factors.

            Figure 2. Body Concept and Techniques

     



















    All these factors influenced on the situational nonverbal behavior of correspondents.

    9) There are the following general nonverbal skills necessary for successful business communication:

    1. Showing respect. Learn the ways in which respect is communicated - through gestures, eye contact, and so on - in various cultures.

    2.  Tolerating ambiguity. Learn to control your frustration gestures when placed in an unfamiliar or confusing situation.

    3. Looking beyond the superficial. Don't be distracted by such things as dress, appearance, or environmental discomforts.

    4.  Sending clear messages. Make your verbal and non-verbal messages con­sistent.

    B. The analytical part of research was aimed at analysis of the masculine and feminine typical non-verbal behaviors.

    The general method of experimental work was focused observation schedule with which I made a qualitative analysis based on gender and the non-verbal communication patterns observed.

    2 hours long the job interview of applicants at the company “Baltic” were attended. The correspondents consisted of 10 females and 10 males.  Due to time constricts attention has been focused on the first two categories – proxemics and kinesics.

    1) There were found five types of mascunalities during the interviews:

    a)  straight head;

    b) head bent forward;

    c) head thrown back;

    d) head bent aside;

    e) advanced chin.

    There were found six types of femininities during the interviews:

     a) to do up hair,

    b) to bend one’s head a bit,

    c) to walk swinging the hips,

    d) to slap in the face,

    e) to clamp one’s knees,

    f) to swing one’s foot.

     2) The results of observation are the following:

    The data analysis allowed carrying out comparing gender and age as variables, showing the following noticeable differences in nonverbal communication:

    1. It was found as age increases the coding proficiency increases for postures and gestures, but not facial expressions.

    2. There have been contradictory results showing older correspondents are more proficient at coding gestures, but not postures or facial expressions. (According to the Tables 5-7)

    Were determined the following male and female behavior stereotypes.

                                              Female indicators

    1. It has been consistently found that adult women are better than men at coding and using nonverbal communication.

    2. Research indicates a woman's superior ability in demonstrating of a variety of nonverbal cues regardless of the age or sex of the sender.

    3. Women were more accurate with visual communication. (See Table 5)

     4. Women using a task style were considered less likeable and therefore less persuasive than men.

     Note. It was caused by a causal factor of fostered in women and care giving is their expected gender role rather than men.  The greater interpersonal sensitivity may be due to disadvantaged status. The disadvantage creates a greater motive for women to accurately interpret nonverbal cues.

    Women's nonverbal communication ability may be based on interpersonal cognitive complexity rather than status or value placed on learned nurturance. It was evidently caused by women's lower status which may negatively influence perceptions of power and therefore hinder credibility and persuasiveness.

                                                    Male indicators

    1. Men were more accurate with vocal communication. (See Table 5)

    2. It was found the task style used by the sender and the perceived competence, were better predictors of persuasiveness than the sender's gender.

    3. Likableness along with competence was not good predictors for men's persuasive ability.

    Note. If there were high motivation for the receiver to use the message properly, then they would be more likely to attend to all communication cues, verbal and nonverbal. 


                                          The resume of analysis

    1. Differences in gender have affected the types of persuasive styles.

    2. Modes of nonverbal communication needed to increase perception of power and influence.

    3. The statistics shows that women use such gestures several times more than men.

    4. Males or females with higher cognitive complexity showed greater decoding ability.

    5. It was found that nervous facial expressions and indirect eye contact hindered perceptions of power and credibility both with men and women.

    6. Masculinity and femininity are not always opposites, but sometimes in the business sphere mutually overlapping constructs with multiple masculinities and multiple femininities.

    7. In sum this research project has found the evidence that in the majority of situations the nonverbal communication patterns reflect gender differences.




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